IdentCeram

Maximizing Program Benefits

Manufacturers

  • Provide the two-part IdentCeram certificate with every shipment of products.
  • Use IdentAlloy/IdentCeram Council educational materials to educate your sales force about the competitive edge they can gain through your participation in the program.
  • Use your advertising , website, public relations and other marketing programs to promote your participation in the program as an added-value service you provide to your customers. Labs and dentists will also see it as further evidence of your commitment to professionalism and high-quality materials. And it will add to your competitive advantage by creating another point of differentiation between you and lesser competitors.
  • Monitor your inventory of IdentCeram certificates and customer education materials.
  • As you develop new products, contact the IdentAlloy/IdentCeram Council as soon as possible to ensure that you can receive certificates for them as well.

Laboratories

  • Make sure the appropriate IdentCeram certificates arrive with each shipment of material from your suppliers.
  • Set up a system to ensure that for every case:
    • The lab copy of the certificate is peeled off the adhesive backing and attached to the case's paperwork, and,
    • The dentist's portion of the certificate is sent with the case to the dentist.
  • Promote your use of IdentCeram certificates as evidence of your commitment to quality. Strengthen your competitive edge by using your sales force, website, advertising and other marketing methods to educate dentists about the many advantages that IdentAlloy certificates offer.
  • Take advantage of the IdentAlloy/IdentCeram Council's free educational materials to detail the benefits that certification can provide to the dentists you serve.

Dentists

  • Select materials backed up by IdentCeram certificates, and choose labs that demonstrate their professionalism and commitment to quality by providing these certificates with every order.
  • Make sure that you receive the appropriate IdentCeram certificate for every case you order.
  • Attach the certificate to your patient records to verify proper material selection and use, and to provide documentation for future treatments, insurance inquiries, legal defense, product recalls and other important needs.
  • Promote your professionalism and your careful choice of materials by displaying IdentAlloy/IdentCeram Council educational materials in your waiting room and mailing them to your patients. Feature your participation in the program on your website as well.

For more information on IdentAlloy certificates, free educational materials or any aspect of the IdentCeram and IdentAlloy programs, please call 888-577-2634.